Lesson 16 Ad Reflection

Ad for Stockholms Hundforum (Daytime dog care)

This is a humorous advertisement for a daytime dog care company. Its tagline is "What's your dog up to when it's home alone?" The ad portrays a dog doing a "bad" thing and makes dog owners think what bad thing could my dog be doing while I am gone, could my dog be messing up the furniture, attacking the fridge, or many other "bad" things. The ad personifies the dog in a funny way. The eyes are automatically directed to the dog in the middle of the ad and what he is looking at on the computer. It is effective in making dog owners think about leaving their dog home alone because of the bad things it could be doing. I would make the logo and tagline a little larger in this ad. Overall the design is very effective and funny. The ad would make me stop and look if I was flipping though a magazine because it is so unique. This would be an image/lifestyle advertisement, it is directed towards people that own dogs.

Good and Bad Layout and Design

Good Layout and Design

Bad Layout and Design

Integrating Photoshop and Illustrator

1. Smart Objects
Placing a photoshop file as a smart object in illustrator makes it so that when you make changes to the photoshop file on photoshop they will be applied to the photoshop file that you have placed on illustrator. Always place objects as smart objects. It links the files

2. Design at 100%
Always design at a level where your artwork is the largest that you plan on using it, rescaling to a smaller size is always better then making something larger. Build to size.

3. No fill, No Stroke bounding boxes 
Building a no fill, no stroke, bounding box first and placing it in photoshop will make placing it as a smart object easier later. Makes placing smart objects much easier.

4. New way to rotate
You can just click and use the rotate tool and rotate artboards on photoshop but not on illustrator

5. Actions
Actions can be used to record everything that you do in photoshop and be used later to add the same changes to a later photo. You do this by clicking new action in the action panel and saving the new action. It will then show up in the button mode in the action panel.

Logo Mania

Text Only Logo

The Coca-Cola is a text only logo. It appears in all aspects of their advertising and marketing. This logo works well for Coke because it has remained the same for years and is easily recognized by many people all over the world. Although the designs around the text may have  been changed over the years, the text has remained the same. The Coca-Cola logo is a text only logo that has lasted throughout the generations. An example of how the text has been used in various ways, look at the logo used for coke products below. This logo is an example of text, symbol and product logo used by coke.